Sullivan, Luke. <br/><br/>
Hey, Whipple, squeeze this! :  a guide to creating great ads / 
Luke Sullivan. 
 - New York ;  Chichester :  Wiley,  c1998. 
 - x, 256 pages  illustrations 
<br/><br/> "An Adweek book"--Cover. 
<br/><br/>Includes bibliographical references  and  index. 
<br/><br/><label>ISBN: </label>0471293393 
<br/><br/><label>LCCN: </label>LC 97-31676 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.
<br/><br/><label>LC Class. No.: </label>HF 5825 .  / S88 1998