TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Belch,George E.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 0070939853
AV  - HF 5823 .B38 2005
U1  - 659.1 21
PY  - 2005///
CY  - Boston.
PB  - McGraw-Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995; Includes bibliographical references  and indexes
ER  -