Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch  Michael A. Belch & Guolla Michael A 
 - 2nd Canadian  edition 
 - Boston.  McGraw-Hill,  c2005 
 - xv,577 pages  illustrations  29 cm. 
 - Irwin/McGraw-Hill series in marketing .
<br/><br/> Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995. 
<br/><br/>Includes bibliographical references  and indexes. 
<br/><br/><label>ISBN: </label>0070939853 0071152075 (International ed.) 
<br/><br/><label>LCCN: </label>97028715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF 5823  / .B38 2005 
<br/><br/><label>Dewey Class. No.: </label>659.1