Gunter, Barrie. <br/><br/>
The reactive viewer :  a review of research on audience reaction measurement / 
Barrie Gunter and Mallory Wober. 
 - London :  J. Libbey,  c1992. 
 - v, 119 pages :  25 cm. 
 - Television research monograph,  0962-7928 .
<br/><br/>Includes bibliographical references (p. 109-114). 
<br/><br/><label>ISBN: </label>086196358X :  £33.42 
<br/><br/><label>LCCN: </label>93116202  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television viewers--Attitudes--Research.--Great Britain<br/>Television programs--Public opinion.--Great Britain<br/>Public opinion--Great Britain.
<br/><br/><label>LC Class. No.: </label>PN 1992.3  / .G7G86 1992 
<br/><br/><label>Dewey Class. No.: </label>302.23/45/0941