TY  - BOOK
AU  - Perloff,Richard M.
TI  - The dynamics of persuasion: communication and attitudes in the 21st century 
SN  - 9780805863604 (alk. paper)
AV  - BF 637 .P4P39 2008
U1  - 153.8/52 22
PY  - 2008///
CY  - New York
PB  - Lawrence Erlbaum Associates
KW  - Persuasion (Psychology)
KW  - Mass media
KW  - Psychological aspects
KW  - Attitude change
N1  - Includes bibliographical references (p. [487]-532) and indexes; Introduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns
UR  - http://www.loc.gov/catdir/toc/ecip0716/2007016430.html
UR  - http://www.loc.gov/catdir/enhancements/fy0731/2007016430-d.html
ER  -