Perloff, Richard M. <br/><br/>
The dynamics of persuasion :  communication and attitudes in the 21st century / 
Richard M. Perloff. 
 - 3rd ed. 
 - New York :  Lawrence Erlbaum Associates,  c2008. 
 - xvii, 563 pages  illustrations  23 cm. 
 - LEA's communication series .
<br/><br/>Includes bibliographical references (p. [487]-532) and indexes. 
<br/><br/>Introduction to persuasion -- Attitudes : definition and structure -- Attitudes : functions and consequences -- Attitude measurement -- Processing persuasive communications -- "Who says it?" : source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Advertising -- Communication campaigns. 
<br/><br/><label>ISBN: </label>9780805863604 (alk. paper) 0805863605 (alk. paper) 
<br/><br/><label>LCCN: </label>2007016430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Mass media--Psychological aspects.<br/>Attitude change.
<br/><br/><label>LC Class. No.: </label>BF 637  / .P4P39 2008 
<br/><br/><label>Dewey Class. No.: </label>153.8/52