Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications  
Kenneth E. Clow, Donald Baack. 
 - 5th ed. 
 - Boston :  Prentice Hall,  2012. 
 - xviii, 445 pages  illustrations [col.]  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132538961 (pbk. : alk. paper) 0132538962 
<br/><br/><label>LCCN: </label>2010044390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5415.123  / .C58 2012 
<br/><br/><label>Dewey Class. No.: </label>659.1