Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch, both of San Diego State University, 8th ed. 
 - 8th ed. 
 - xxv, 838 pages :  color illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780071284400 (alk. paper) 
<br/><br/><label>LCCN: </label>2013041596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF 5828  / .B387 2009 
<br/><br/><label>Dewey Class. No.: </label>659.1