TY  - BOOK
AU  - Schoell,William F.
AU  - Guiltinan,Joseph P.
TI  - Marketing: contemporary concepts and practices 
SN  - 0205120717
AV  - HF 5615 .S35 1990
U1  - 658.8 20
PY  - 1990///
CY  - Boston
PB  - Allyn and Bacon
KW  - Marketing
N1  - Includes bibliographical references (p. 758-767) and indexes
ER  -