Schoell, William F. <br/><br/>
Marketing :  contemporary concepts and practices / 
William F. Schoell, Joseph P. Guiltinan. 
 - 4th ed. 
 - Boston :  Allyn and Bacon,  c1990. 
 - xxiv, 790 pages 
<br/><br/>Includes bibliographical references (p. 758-767) and indexes. 
<br/><br/><label>ISBN: </label>0205120717 
<br/><br/><label>LCCN: </label>89038619  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5615  / .S35 1990 
<br/><br/><label>Dewey Class. No.: </label>658.8