Kurtz, David L. <br/><br/>
Contemporary marketing / 
David L. Kurtz, H. F. (Herb) Mackenzie, Kim Snow. 
 - 2nd ed. 
 - Mason, Ohio :  Nelson education,  2010. 
 - xii, 639 pages  illustrations. ;  28 cm. +  4 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780176500030 
<br/><br/><label>LCCN: </label>2003116072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 4515  / .K87 2010