Parasuraman, A <br/><br/>
Marketing research [2009 ed.] 
A. Parasuraman, Dhruv Grewal, R Krishman 
 - 2009 edition 
 - Boston,New York  Houghton Mifflin Company 
 - xxi,638 pages . :  illustrated 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9788177227574 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / .P37 2009