Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 11th ed. 
 - New York, NY :  McGraw-Hill/Irwin,  2013. 
 - li, 745 pages.    illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780078028892  0078028892 (acidfree paper) 
<br/><br/><label>LCCN: </label>2011047745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .M29 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8