Marketing :  an introduction / 
Gary Armstrong ...[et al. ]. 
 - 3rd Canadian edition 
 - Toronto :   Pearson/Prentice Hall,  2010. 
 - xxix, 626 pages.  illustrations ;  26 cm. 
<br/><br/> "International edition". 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132074629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .M295 2010