Marketing / 
Eric N. Berkowitz ... [et al.]. 
 - 2nd ed. 
 - Boston :  Irwin/McGraw-Hill,  2002. 
 - viii, 700 pages. :   illustrations. ;  28 cm. 
 - The Irwin/McGraw-Hill series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9782765104636 
<br/><br/><label>LCCN: </label>99030269  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .M293 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8