Mercer, David <br/><br/>
Marketing strategy :  the challenge of the external environment / 
David Mercer. 
 - London ;  Thousand Oaks, Calif. :  Sage in association with Open University Business School,  1998. 
 - viii, 325 pages. :  illustrations. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0761958754 0761958762 (pbk) 
<br/><br/><label>LCCN: </label>97062267  
<br/><br/><label>Nat. Bib. No.: </label>GB98-22828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Business planning.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .M47 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8