TY - BOOK AU - Berkowitz, Eric N. AU - Berkowitz,Eric N. TI - Marketing SN - 0070898332 AV - HF 5415 .M29 2002 U1 - 658.8 21 PY - 2002/// CY - Boston PB - Irwin/McGraw-Hill KW - Marketing N1 - Includes bibliographical references and index ER -