TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary Marketing
SN  - 0324236735
AV  - HF 5415 .B66 2006
PY  - 2006///
CY  - Australia
PB  - Thomson corporation
KW  - Marketing
N1  - Includes Bibligraphical References and Index
ER  -