TY  - BOOK
AU  - Czinkota,Michael R.
TI  - Marketing: best practices 
SN  - 0030211093
AV  - HF 5415 .M29 2000
U1  - 658.8 21
PY  - 2000///
CY  - Fort Worth
PB  - Dryden
KW  - Marketing
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1514/00708858-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/00708858-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/00708858-t.html
ER  -