Marketing :  best practices / 
Michael R. Czinkota ... [et al.]. 
 - Fort Worth ;  Dryden,  2000. 
 - xxvii, 657 pages. :  illustrations. ;  29 cm. 
 - The Dryden Press series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0030211093 
<br/><br/><label>LCCN: </label>00708858  
<br/><br/><label>Nat. Bib. No.: </label>GB99-70629 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .M29 2000 
<br/><br/><label>Dewey Class. No.: </label>658.8