TY  - BOOK
AU  - Kurtz, David L.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 9780538746892
AV  - HF 5415 .K847 2011
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -