Kurtz, David L. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz. 
 - 11th ed. 
 - Mason, Ohio :  Thomson/South-Western,  2005. 
 - xxxii, 670 pages  illustrations. ;  28 cm. +  4 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780538746892 
<br/><br/><label>LCCN: </label>2003116072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .K847 2011