Principles of marketing / Philip Kotler, Gary Armstrong, Peggy H. Cunningham - 7th ed. - Englewood Cliffs ; Toronto: Pearson 2008 - x, 733 pages illustrations. ; 28 cm

Includes bibliographical references and indexes

ISBN: 9780132020015

Subjects--Topical Terms:
Marketing

LC Class. No.: HF 5415 / .K631 2008

Dewey Class. No.: 658.8