Principles of marketing / 
Philip Kotler, Gary Armstrong, Peggy H. Cunningham, and Valerie Trifts 
 - 8th ed. 
 - Englewood Cliffs ;  Toronto:  Pearson  2011 
 - xxi, 643 pages  illustrations. ;  28 cm 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780135084571 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / .K67 2011 
<br/><br/><label>Dewey Class. No.: </label>658.8