Farese, Lois Schneider <br/><br/>
Marketing Essentials / 
Lois Schneider Farese, Grady Kimbrell, and Carl A. Woloszyk 
 - 3rd ed. 
 - New York :  Canada :  Glencoe  McGraw-Hill,  2002 
 - xxvii, 772 pages. :  illustrations. ;  26 cm 
<br/><br/>includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0026441918 
<br/><br/><label>LCCN: </label>87-15223 
<br/><br/><label>Nat. Bib. No.: </label>GB-8837067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / .F37 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8