TY  - BOOK
AU  - Ferrell, O. C.
TI  - Marketing strategy
T2  - Marketing series (London, England). Practitioner
SN  - 0324201400
AV  - HF 5415 .F47 2005
PY  - 2005///
CY  - Oxford
PB  - Thomson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -