Ferrell, O. C. <br/><br/>
Marketing strategy / 
O.C. Ferrell, Michael D. Hartline. 
 - 3rd ed. 
 - Oxford :  Thomson,  2005. 
 - xix, 628 pages. :  illustrations. ;  24 cm. 
 - Marketing series (London, England). Practitioner .
 - Marketing series (London, England).  Practitioner .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0324201400 075061711X (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .F47 2005