TY  - BOOK
AU  - Ferrell,O.C.
AU  - Pride,William M.
TI  - Fundamentals of marketing
SN  - 0395316960
AV  - HF 5415 .F437 1982
U1  - 658.8 19
PY  - 1982///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -