Ferrell, O. C. <br/><br/>
Fundamentals of marketing / 
O.C. Ferrell, William M. Pride. 
 - Boston :  Houghton Mifflin Co.,  1982. 
 - 545 pages. :  illustrations  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0395316960 
<br/><br/><label>LCCN: </label>81082558  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .F437 1982 
<br/><br/><label>Dewey Class. No.: </label>658.8