TY  - BOOK
AU  - Drummond,Graeme
AU  - Ensor,John
ED  - Chartered Institute of Marketing.
TI  - Strategic marketing: planning and control 
SN  - 0750644826
AV  - HF 5415.13 .D78 1999
U1  - 658.8/02 21
PY  - 1999///
CY  - Oxford, Boston
PB  - Butterworth Heinemann
KW  - Marketing
KW  - Decision making
KW  - Management
N1  - "Published in association with The Chartered Institute of Marketing."; "Student"--Cover; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1115/00551204-d.html
ER  -