TY  - BOOK
AU  - Dwyer, F. Robert
AU  - Speh,Thomas W.
TI  - Business marketing.: connecting strategy, relationships, and learnig 
SN  - 0072865784
AV  - HF 5415 .D92 2006
U1  - 658.8/04 21
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill
KW  - Industrial marketing
KW  - Management
KW  - Case studies
N1  - Previously published by Harcourt College Publishers, 2001; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
ER  -