Dwyer, F. Robert

Business marketing. : connecting strategy, relationships, and learnig / F. Robert Dwyer, John F. Tanner - 3rd ed. - Boston : McGraw-Hill, 2006. - xxix, 683 pages. : illustrations. ; 27 cm.

Previously published by Harcourt College Publishers, 2001.

Includes bibliographical references and index.

0072865784

2002116678


Industrial marketing--Management--Case studies.

HF 5415 / .D92 2006

658.8/04