Dwyer, F. Robert Business marketing. : connecting strategy, relationships, and learnig / F. Robert Dwyer, John F. Tanner - 3rd ed. - Boston : McGraw-Hill, 2006. - xxix, 683 pages. : illustrations. ; 27 cm. Previously published by Harcourt College Publishers, 2001. Includes bibliographical references and index. ISBN: 0072865784 LCCN: 2002116678 Subjects--Topical Terms: Industrial marketing--Management--Case studies. LC Class. No.: HF 5415 / .D92 2006 Dewey Class. No.: 658.8/04