TY  - BOOK
AU  - Kotler, Philip 
AU  - Keller, Kevin Lane.
AU  - Koshy, Abraham .
AU  - Jha, Mithileshwar
TI  - Marketing management [13th ed.]
SN  - 9788131716830
PY  - 2009///
CY  - Delhi, 
PB  - Pearson
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -