Etzel, Michael J. <br/><br/>
Marketing / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton. 
 - 14th ed. 
 - Boston ;  London ::  McGraw-Hill/Irwin,  2007. 
 - xxii, 706 pages. :  illustrations. ;  28 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><br/>System requirements for accompanying disc: Pentium III processor; 64 MB RAM; 40 MB free hard disk space; Microsoft Internet Explorer 5.0 or higher; 800 x 600 screen resolution; CD-ROM drive. 
<br/><br/><label>ISBN: </label>9780071106016 (International ed.) 0071106014 (International ed.) 9780071108355 0071108351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .E89 2007