TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  -  Marketing Essentials
SN  - 0138890315
AV  - HF 5415 .E862 1998
U1  - 658.8 19
PY  - 1998///
CY  - Ontario, Canada
PB  - Prentice Hall, Collier Macmillan
KW  - Marketing
N1  - includes bibliographical references and index
ER  -