Evans, Joel R. <br/><br/>
Marketing Essentials / 
Joel R. Evans, Barry Berman and William J. Wellington 
 - Ontario :  Canada :  Prentice Hall ;  Collier Macmillan,  1998 
 - xv, 468 pages. :  illustrations. ;  26 cm 
<br/><br/>includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0138890315 
<br/><br/><label>LCCN: </label>87-15223 
<br/><br/><label>Nat. Bib. No.: </label>GB-8837067 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / .E862 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8