Ethical marketing /
Patrick E. Murphy(University of Notre Dame), Gene R. Laczniak(Marquette University), Norman E. Bowie(University of Minnesota), Thomas A. Klein(University of Toledo)
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.
- xxi, 266 pages. ; 23 cm.
- Basic ethics in action .
Includes bibliographical references and index.
Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.