Ethical marketing / Patrick E. Murphy(University of Notre Dame), Gene R. Laczniak(Marquette University), Norman E. Bowie(University of Minnesota), Thomas A. Klein(University of Toledo) - Upper Saddle River, N.J. : Pearson Prentice Hall, c2005. - xxi, 266 pages. ; 23 cm. - Basic ethics in action .

Includes bibliographical references and index.

Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.

0131848143

2004006840


Marketing--Moral and ethical aspects.

HF 5415 / .E796 2005

174/.96588