Evans, Joel R. <br/><br/>
Principles of marketing / 
Joel R. Evans, Barry Berman. 
 - 2nd ed. 
 - New York :  London :  Macmillan ;  Collier Macmillan,  1988. 
 - xxiii, 528 pages. :  illustrations  26 cm. 
<br/><br/> Rev. ed. of: Essentials of marketing. 1984. 
<br/><br/>Includes bibliographicalreferences and indexes. 
<br/><br/><label>ISBN: </label>0023343400 
<br/><br/><label>LCCN: </label>87015223  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .E865 1988 
<br/><br/><label>Dewey Class. No.: </label>658.8