TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 9781111221782
AV  - HF 5415  B66 2012
PY  - 2012///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -