Principles of marketing / 
Philip Kotler ... [et al.] 
 - 4th European ed. 
 - Harlow :  Financial Times Prentice Hall,  2005. 
 - xxxiv, 954 p :  ill, ports ;  28 cm. 
<br/><br/> Previous ed.: 2001. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0273684566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .R636 2005