TY  - BOOK
AU  - Cannon Joseph P. and McCarthy E. Jerome
TI  - Basic Marketing: A Marketing Strategy Planning Approach
SN  - 9780071221108
AV  - HF 5415.13 .M369 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marketing-Management
N1  - includes bibliographic reference and index
ER  -