Basic Marketing  A Marketing Strategy Planning Approach 
William D. Perreault, Joseph P. Cannon and E. Jerome McCarthy 
 - 18th edition 
 - New York  McGraw-Hill Irwin  2011 
 - xxxix,745 pages. :  coloured illustrations 
<br/><br/> includes bibliographic reference and index  
<br/><br/><label>ISBN: </label>9780071221108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .M369 2011