LANCASTER, GEOFF <br/><br/>
ESSENTIALS OF MARKETING 

 - LONDON  McGRAW HILL  2002 
 - xi, 544 pages  coloured index 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>007709860 
<br/><br/><label>LC Class. No.: </label>HF 5415  / .L 2625 2002