Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy. 

 - 12th ed. /  Delbert I. Hawkins, David L. Mothersbaugh ; project manager and ancillaries, Linda L. Mothersbaugh. 
 - New York :  McGraw-Hill Irwin,  c2013. 
 - xxvii, 772 p. :  col. ill. ;  28 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/> Accompanied by CD-ROM in pocket attached to inside front cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071318174 (pbk.) :  £46.99 0071318178 (pbk.) :  £46.99 9780077325060 (CDROM) 0077325060 (CDROM) 
<br/><br/><label>Nat. Bib. No.: </label>GBB1D1011  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83420973