Alon, Ilan. <br/><br/>
Global marketing :  contemporary theory, practice, and cases / 
Ilan Alon, Eugene Jaffe with Donata Vianelli. 
 - New York :  McGraw-Hill Irwin,  c2013. 
 - xxi, 602 p. :  ill., maps ;  26 cm. 
<br/><br/> McGraw-Hill International edition. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780071318204 (pbk.) 0071318208 (pbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBB269615  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Export marketing.
<br/><br/><label>LC Class. No.: </label>HF 1416  / .A47 2013 
<br/><br/><label>Dewey Class. No.: </label>658.84