McGoldrick, Peter J.
Retail marketing /
Peter J. McGoldrick.
- London ; New York : McGraw-Hill, c1990.
- xiii, 362 p. : ill. ; 25 cm.
Includes bibliographical references.
0070841594 : £14.95
89013735
Retail trade.
Marketing research.
HF 5429 / .M355 1990
658.8/7