Cialdini, Robert B.

Influence : science and practice / Robert B. Cialdini. - 5th edition. - Boston : Pearson Education, c2009. - xii, 259 pages : illustrated. ; 23 cm.

Includes bibliographical references (p. 235-253) and index.

Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.

9780205609994 0205609996

2008020078


Influence (Psychology)
Persuasion (Psychology)
Compliance.

BF 774 / .C53 2009

153.8/52