Hoyer, Wayne D. <br/><br/>
Consumer behavior / 
Wayne D. Hoyer, Deborah J. McInnis. 
 - 5th ed. 
 - Australia ;  Mason, OH :  South-Western Cengage Learning,  c2010. 
 - xxiv, 493, [151] p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780547079929 (hardcover) 
<br/><br/><label>LCCN: </label>2008935578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF 5415.33  / .U6H38 2010