TY  - BOOK
AU  - Mowen,John C.
TI  - Consumer behavior
SN  - 0023846119
AV  - HF 5415.32 .M68 1995
U1  - 658.8/342 20
PY  - 1995///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Consumer behavior
KW  - Consumers
KW  - United States
N1  - Includes bibliographical references and indexes
ER  -