TY  - BOOK
AU  - Gilligan,Colin
AU  - Wilson,R.M.S.
TI  - Strategic marketing planning [2nd ed.]
SN  - 0750622466
AV  - HF 5415.13 .G49 2003
U1  - 658.802 22
PY  - 2003///
CY  - Amsterdam, London
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/els031/2003045188.html
UR  - http://www.loc.gov/catdir/toc/els031/2003045188.html
ER  -